IT IS ALL ABOUT SPORT
Started in a wash room and conquered the world. And in-between, we have scored big and also, sometimes, struggled to reach our goals. We have done our best for the best. We have improved and grown. Looking ahead to the future, always remembering where we came from. This is our story. This is where we come from, everything we do is rooted in sport. And sport plays an increasingly important role in more and more people’s lives, on and off the field of play. Sport is central to every culture and society and is core to an individual’s health and happiness. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.
WE PLAY TO WIN
Athletes will not settle for average. And neither do we. We have a clear mission: To be the best sports company in the world. Every day, we come to work to create and sell the best sports and fitness products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. To successfully do that, we focus entirely on our authentic sports brands as they connect and engage with our consumers.
Adidas and padel
When you step on court there are only two things that matters: you and your racket. Your racket is an extension of you. It is with you both in victory and in defeat, hence the importance of choosing the right one. Adidas has been developing rackets for all types of players for years. Whatever your level, frequency or playing style there is always a suitable adidas racket that will help to improve YOUR game. We use the best materials, apply the latest technologies and by mixing these in different combinations we make sure that you can turn your focus to enjoying your game. Adidas attracted renowned WPT players Seba Nerone, Ale Galan, Alex Ruiz and Martita Ortega.